This buyer’s journey budgeting infographic (via AMA) is based on new research from IBM and The CMO Club and illustrates that content generation is the biggest expenditure for the CMOs surveyed:
  • Content generation accounts for 13% of total marketing budgets,
  • Traditional advertising accounts for 12% of marketing budgets, and
  • Online advertising accounts for 11%,
  • Website  accounts for 11%, and
  • Events account for 11%, as well.

Buyer's Journey Budgeting [INFOGRAPHIC]