Archive for December 28, 2015
B2C vs B2B Top Marketing Challenges, October 2015 [CHART]
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
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