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Archive for December 28, 2015

B2C vs B2B Top Marketing Challenges, October 2015 [CHART]

By David Erickson | December 28, 2015

Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.

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Buyer's Journey Budgeting [INFOGRAPHIC]

By David Erickson | December 28, 2015

This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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