More than three-quarters (76%) of internet-using adults – and almost two-thirds (66%) of American adults overall – use at least one social networking site, according to the latest social media adoption report from the Pew Internet & American Life Project. The 66% of adults using social media represents a slight uptick from 62% over the last couple of years, with increases in adoption seen for the 18-29 and 65+ groups, among others.
The following provides a brief overview of adoption trends by demographic group. The Pew report trends adoption rates back to 2005, when social networking use was nascent at just 7% of adults. However, this article takes a more recent look, measuring adoption trends from 2010 (46% of adults) onwards. (See the relevant charts for full trended data to 2005.) Read the rest at MarketingCharts.