Top Elements For Mobile Retail Experience, October 2015 [CHART]

Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe’s latest annual “Mobile Consumer Report” that’s based on a survey of 1,025 US consumers. Price checking and the ability to achieve goals in a few steps are also important to both the mobile web and app experiences, though personalized content emerged as being a more important element to retail apps than mobile retail websites.

Source: Adobe