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Archive for December 22, 2015

Consumer Trust In Content Sources, October 2015 [CHART]

By David Erickson | December 22, 2015

Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.

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Consumer Skepticism Over Content, October 2015 [CHART]

By David Erickson | December 22, 2015

53% of US consumers agree that, compared to 5 years ago, there is too much content out there.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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