Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot, details Ad Age in its annual look at broadcast’s costliest ads. Sunday Night Football has been the most expensive for several years now, with pricing gradually rising over the years. Notably, FOX’s “Empire” is second on the list with a price tag of almost $500,000 for a 30-second spot, with Ad Age noting that this is the highest price for a broadcast drama since ABC’s “Grey’s Anatomy” averaged $419,000 during the 2007-2008 season. Meanwhile, ABC’s “How to Get Away with Murder” cracks the top 10 for the first time.
Ad Age’s figures are determined using data from as many as 6 media-buying agencies, and are meant to be directional indicators rather than reflecting exact prices that every advertiser shells out for a spot. Also worth noting: the figures reflect prices agreed on during the Upfronts, rather than “scatter” market prices. Read the rest at Marketing Charts.