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Archive for December 21, 2015

How Consumers Respond To Positive Customer Experiences, October 2015 [CHART]

By David Erickson | December 21, 2015

Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.

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Most Expensive Broadcast TV Advertising Rates, October 2015 [CHART]

By David Erickson | December 21, 2015

Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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