Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank. Another 18% said it was not available in their local market. Education is still an issue, though: Nearly one in five said they did not know where they could use it.
According to Boston Retail Partners and Mozu, that may be because not many places accept Apple Pay yet. In July, just 7% of retailers surveyed in North America currently accepted it. Nearly two-thirds planned to implement Apple Pay over the next two years, however.