Smart Home Device Ownership By Generation, May 2015 [TABLE]
It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices may commonly be young (and frequently male), but the wide variety of items that can make up a smart home mean senior internet users are just as likely to have them as their younger counterparts.
The Harris Poll found in May that while any given smart-home device had low ownership, a significant minority of respondents were interested in many of them. Wireless speaker systems were the most commonly owned, at 17%, and another 35% were interested in purchasing one. Smart thermostats, in second place, were already in 11% of respondents’ homes, with another 40% reported interest.
Consumer electronics and appliances serving many purposes can fall under the “smart-home device” rubric, and some of these appeal more to younger people—like domestic robots. The Harris Poll found that 15% of millennial internet users had one (such as a Roomba vacuum cleaner), but just 3% of Gen X and baby boomer respondents, and 6% of seniors, said the same. Read the rest at eMarketer.