The visual web is many things to many people—and marketers. According to September 2015 polling, most US brand marketers can’t put just one definition to the term: It includes design, advertising and even anthropological phenomena. What is clear is that it’s important.
The survey, conducted by visual web digital marketing platform GumGum, offered brand marketers several ways to describe what they thought the visual web was. Most respondents selected “all of the above,” signing on to a range of positions. The most popular single option was an explanation of the visual web as a social media phenomenon driven by the ubiquity of mobile phone cameras and the rise of photo-sharing websites.
The next-most-popular single response tied the visual web to mobile, rather than social, citing user experience and design imperatives to deal with smaller screens. And almost as many brand marketers believed the key to the visual web had to do with a basic human instinct—storytelling—and how that played out in a contemporary world full of visual media tools. Read the rest at eMarketer.