Top Ways To Improve Email Subscriber Interactions, October 2015 [CHART]

Increased personalization (50%) ranks as the leading method by which companies feel they can improve email interaction among subscribers, says Experian Data Quality in a new survey of 200 US respondents from a variety of company sizes and industries. Respondents also see the value in improved customer intelligence (43%), though surprisingly fewer (36%) feel that more relevant content will do the trick.

That’s an interesting result given previous research demonstrating that email marketers believe that relevant and compelling content is the most effective tactic for achieving their overall email objectives. Read the rest at MarketingCharts.