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Archive for December 4, 2015

Mobile App User Churn Rate, September 2015 [CHART]

By David Erickson | December 4, 2015

Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months.

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Twitter Shares Decrease 11% After Share Count Removal [CHART]

By David Erickson | December 4, 2015

Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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