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Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

By David Erickson | December 3, 2015

Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same pattern has manifested in Europe, according to ADI’s analysis of more than 1.3 trillion visits to more than 10,000 websites in North America and Europe since 2013.

During the first half of this year, search accounted for 42.9% share of visits for phones as measured on a last-touch basis, up from 24.4% share in 2013. Back then, direct traffic (51.2%) represented more than double the share of search-referred visits, but direct traffic has since diminished to 30.9% of total visits in H1. The shift appears to have largely occurred last year, and ADI attributes the replacement of direct with search traffic to consumers looking for “the easiest way to access content and because mobile browsers encourage search.” Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Mobile Advertising, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Social Media Marketing and tagged Mobile Email, Mobile SEO, Mobile Social, Search Engine Optimzation, Smart Phones, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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