Business-to-business (B2B) marketers worldwide are using video to fulfill a variety of objectives, according to September research. Most report that it’s working for their purposes, though not necessarily very well.
Ascend2 polled a group of primarily B2B marketing professionals worldwide about their usage of video in September 2015. According to the survey, they were using video marketing for a number of purposes. More than four in 10 were using video to increase brand awareness, increase online engagement, improve customer education and also increased the number of leads they generated. Around one in three also hoped to use video to boost conversion rates.
Based on the survey, it’s not clear how well video can serve so many purposes. Though one in four respondents said they thought it was “very successful,” another 60% were positive but much less sure. Read the rest at eMarketer.