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Archive for December 2015

North American Email Metrics, 2010-2015 [CHART]

By David Erickson | December 31, 2015

North American email open rates are down slightly year-over-year so far in 2015.

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Top Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]

By David Erickson | December 31, 2015

Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.

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Top Forces Disrupting The Marketing Industry, October 2015 [CHART]

By David Erickson | December 30, 2015

Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.

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Most Popular Social Sites For Teens, October 2015 [CHART]

By David Erickson | December 30, 2015

Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.

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Most Effective Types Of Content For Social Media, October 2015 [CHART]

By David Erickson | December 29, 2015

Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.

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Global Email Deliverability Rates By Industry, October 2015 [CHART]

By David Erickson | December 29, 2015

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

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B2C vs B2B Top Marketing Challenges, October 2015 [CHART]

By David Erickson | December 28, 2015

Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.

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Buyer's Journey Budgeting [INFOGRAPHIC]

By David Erickson | December 28, 2015

This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.

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Social Media Adoption, 2005-2015 [CHART]

By David Erickson | December 25, 2015

76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.

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Consumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]

By David Erickson | December 25, 2015

Consumer inclination to pay extra for sustainable products is on the rise. –

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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