December 2015 - e-Strategy Trends

North American email open rates are down slightly year-over-year so far in 2015.

Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.

Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.

Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.

Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.

This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.