Archive for December 2015
North American Email Metrics, 2010-2015 [CHART]
North American email open rates are down slightly year-over-year so far in 2015.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MoreTop Forces Disrupting The Marketing Industry, October 2015 [CHART]
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
Read MoreMost Popular Social Sites For Teens, October 2015 [CHART]
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Read MoreMost Effective Types Of Content For Social Media, October 2015 [CHART]
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Read MoreB2C vs B2B Top Marketing Challenges, October 2015 [CHART]
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Read MoreSocial Media Adoption, 2005-2015 [CHART]
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
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