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Marketing Email Click Share By Industry, Q2 2015 [TABLE]

By David Erickson | November 25, 2015

Marketing Email Click Share By Industry, Q2 2015 [TABLE]

On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens. Mobile phones, meanwhile, got just 30% of clicks, as opposed to 40% of opens. For every single industry, the desktop was the biggest source of email clicks.

For B2Bs, a whopping 81% of clicks still came from the desktop. Business products and services firms reported a mobile phone click share less than half the overall average, at 13%.

Publishers and consumers products and services firms also had higher-than-average click shares on the desktop, and lower-than-average shares, along with travel firms, on mobile phones. Read the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Benchmarks, Desktops, Email Benchmarks, Entertainment Marketing, Media Marketing, Mobile Email, Retail Marketing, Smart Phones, Tablets, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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