The surge in digital political video ads is just the beginning. Recent Borrell Associates data, cited in the International Business Times, estimated that US digital political ad spending would leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year. By the next election in 2020, digital political ad dollars were forecast to near $3.28 billion.
Overall, Borrell forecast that total US political ad spending would total $11.4 billion in 2016—20% higher than in 2012. Despite impressive gains, this means digital will still grab less than 10% of total budgets.
As election season starts earlier and earlier, one can’t discount 2015 spending. Overall, political ad spending in 2015 and 2016 combined will reach $16.45 billion, according to Borrell figures cited by Portada. Read the rest at eMarketer.