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Archive for November 18, 2015

US National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]

By David Erickson | November 18, 2015

Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.

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US Online Political Ad Spending, 2008-2020 [CHART]

By David Erickson | November 18, 2015

US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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