Share Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]
Notes: Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer.
That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time. Read the rest at MarketingCharts.