Most Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing, according to a new study from Spear Marketing Group. The survey also finds greater enthusiasm for social networking ads than paid search in the next 12-18 months.
The leading result for email – 83% consider it a critical component of their current marketing program – is in keeping with data contained in MarketingCharts’ 2015 B2B Digital Marketing Insights Report, which details the top channels by ROI (and includes benchmarks, in some cases). Read the rest at MarketingCharts.