More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often, according to a LiveHive survey conducted by Harris Poll. The results suggest that execs are more likely to respond favorably to outreach personalized to be relevant to their industry and specific problem than to their role within the company.
Indeed, almost 9 in 10 respondents said that outreach personalized to their company’s industry (e.g. knowing their business, changing industry needs or technologies) is either absolutely essential (42%) or very important (47%) when vendors initially reach out to them. Slightly fewer (83%) find it at least very important that the outreach be personalized to their specific business problem, and relatively fewer again (70%) indicate that it’s very important that the outreach be personalized to their role within the company. Read the rest at MarketingCharts.