Retail Marketers Top Business Challenges, September 2015 [CHART]
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges (of 5 listed). In fact, more than 4 in 10 retailers surveyed said that their store associates know very little – if anything – about in-store associates. Part of the problem likely relates to a lack of access to customer data: just 27% of retailers said that store managers have access to customer data, and only 13% said store associates and stylists have access. Also, while retailers are collecting various pieces of data across online and offline touch points, only 48% are equipped to not only integrate but also analyze the data in a timely fashion. Read the rest at MarketingCharts.