Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study [PDF] from Ericsson ConsumerLab adds to the body of research about the behaviors of different segments of video viewers, finding that in general, consumers who don’t pay for managed TV spend less time overall watching video.
The survey was fielded across 20 countries with more than 20,000 weekly viewers of video/TV who have broadband at home. Of note, respondents were aged 16-59; this is important as, at least in the US, older consumers are the heaviest traditional TV viewers. Read the rest at MarketingCharts.