Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]
Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015.
The analysis found that the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, at $9.60 for every $1 spent, vs. $6.85 last year. Average EMV was highest in the consumer packaged goods (CPG) food industry, at $14.29, followed by tourist destinations and travel ($12.54) and bath, body, skin and beauty ($12.21). All industries saw large leaps in average EMV during the first half of this year vs. full-year 2014, except for retailers and apparel, where EMV dropped from $10.48 to $4.50. Read the rest at eMarketer.