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Archive for November 10, 2015

Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

By David Erickson | November 10, 2015

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.

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Millennials' TV/Video Consumption, September 2015 [CHART]

By David Erickson | November 10, 2015

Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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