Demographics Of Top Social Media Sites, August 2015 [CHART]

Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest’s continuing strong skew towards women; Instagram’s high usage among Blacks and Hispanics; and LinkedIn’s above-average adoption among higher-income respondents. Read the rest at MarketingCharts.

Source: Pew Research Center’s Internet & American Life Project