Archive for November 2015
US Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Read MoreActions Prompted By Broadcast Commercials, July 2015 [CHART]
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Read MoreUS Digital Buyers By Age, 2013-2019 [TABLE]
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Read MoreCollege Students' Social Media Time By Social Network, May 2015 [TABLE]
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Read MoreUS Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Read MoreNetflix Original Content Consumption, 2014 vs 2015 [CHART]
Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
Read MoreMarketing Email Click Share By Industry, Q2 2015 [TABLE]
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Read MoreMarketing Email Open Share By Industry, Q2 2015 [TABLE]
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Read MoreCommunication Devices Used By LGBT By Generation, May 2015 [TABLE]
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Read MoreHow People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
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