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Archive for November 2015

US Millennial Ad-Blocking, July 2015 [CHART]

By David Erickson | November 30, 2015

A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.

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Actions Prompted By Broadcast Commercials, July 2015 [CHART]

By David Erickson | November 30, 2015

More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.

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US Digital Buyers By Age, 2013-2019 [TABLE]

By David Erickson | November 27, 2015

Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.

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College Students' Social Media Time By Social Network, May 2015 [TABLE]

By David Erickson | November 27, 2015

May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.

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US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

By David Erickson | November 26, 2015

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

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Netflix Original Content Consumption, 2014 vs 2015 [CHART]

By David Erickson | November 26, 2015

Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.

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Marketing Email Click Share By Industry, Q2 2015 [TABLE]

By David Erickson | November 25, 2015

On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.

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Marketing Email Open Share By Industry, Q2 2015 [TABLE]

By David Erickson | November 25, 2015

Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,

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Communication Devices Used By LGBT By Generation, May 2015 [TABLE]

By David Erickson | November 24, 2015

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.

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How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

By David Erickson | November 24, 2015

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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