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Top Factors Important To Future Of SEO, August 2015 [CHART]

By David Erickson | October 30, 2015

Top Factors Important To Future Of SEO, August 2015 [CHART]

Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.

The annual study from Moz rests on a correlation study of 17,600 keyword search results from Google (in the US), as well as a survey of 150 search experts on the most important and trending factors.

The survey results show that in experts’ eyes, the most influential ranking factors (on a 10-point scale, where 10 is most influential) are:

  • Domain-level, link authority features (8.22);
  • Page-level link metrics (8.19); and
  • Page-level keyword and content-based metrics (7.87).

Read the rest at MarketingCharts.

Posted in Advertising, Analytics, Link Building, Mobile Behavior, Mobile Marketing, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing, Usability, User Experience, Web Development, Website Design and tagged Instant Answers, Mobile Apps, Mobile Website Design, Secure Sockets Layer

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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