Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Why Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]

By David Erickson | October 26, 2015

Why Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]

eMarketer estimates that nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year. Those aiming for quality fans would be wise to get promoters’ attention.

According to a May 2015 study by Social@Ogilvy, 84% of social media users worldwide “liked” or followed a brand or product on social, and 58% shared brand experiences—whether good or bad. However, just 19% were brand promoters—those who said they were extremely likely to recommend brands and products to friends.

While promoters represent a small share of social users, they’re an important group for brands, as they’re more active than others. Two-thirds of promoters said they actively followed brands on a regular basis, while just half of sharers said the same. Read the rest at eMarketer.

Posted in Consumer Attitudes, Consumer Behavior, Online Behavior, Social Media Marketing, Social Sharing and tagged Social Customer Service, Social Promoting

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
October 2015
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Sep   Nov »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube