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Archive for October 23, 2015

Top Challenges For B2B Lead Nurturing, August 2015 [CHART]

By David Erickson | October 23, 2015

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.

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Top Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]

By David Erickson | October 23, 2015

Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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