Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications, according to a study from the CMO Council and Libris. The report finds that while photography is for now the most critical visual asset, video and infographics have the brightest future.
Currently, 46% of survey respondents – North American senior marketing leaders who hail primarily from B2B (52%) and hybrid (30%) organizations – perceive photography to be critical to their marketing and storytelling strategies. While fewer see video (36%), infographics (19%) and illustrations (15%) as being critical, a majority find them currently important. Read the rest at MarketingCharts.