Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

By David Erickson | October 14, 2015

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

Though they’re trying to dig themselves out of the hole, business-to-business (B2B) marketers continue to miss the mobile mark. In May 2015 polling by Regalix, just 51% of B2B marketers worldwide said their company invested in mobile marketing. And respondents using this reported so-so results when it came to effectiveness: More than three-quarters said such initiatives were just “somewhat” effective, vs. 10% who said they were “very” effective.

One-third of B2Bs said they collected their consumers’ mobile preferences and behavior data. However, they still relied on the basics when it came to data collection for mobile efforts. When asked which types of customer data they collected and used to understand mobile preferences, nearly two-thirds cited devices, and the same percentage pointed to operating systems. Social, geographic and job-related information followed. Read the rest at eMarketer.

Posted in Blog Marketing, Consumer Behavior, Email Marketing, Geo-Targeting, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics and tagged Android, Dayparting, iOS, Mobile Email, Mobile Social, Smart Phones, Text Messaging

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
October 2015
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Sep   Nov »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube