Archive for October 2015
Top Factors Important To Future Of SEO, August 2015 [CHART]
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Read MoreUS & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read MoreContent Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]
B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.
Read MoreAmerican's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Read MoreTypes Of Customer Data Used For Personalization, June 2015 [CHART]
Email was the most popular digital channel used for personalization.
Read MoreTop Types Of Binge-Viewing Content, 2014 vs 2015 [TABLE]
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Read MoreBest Social Channels For B2B Customer Pre- & Post-Sale Engagement, June 2015 [TABLE]
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Read MoreHow People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]
91% of internet users worldwide expected companies to do more than make a profit.
Read MoreWhy Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.
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