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Archive for October 2015

Top Factors Important To Future Of SEO, August 2015 [CHART]

By David Erickson | October 30, 2015

Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.

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US & UK Ad-Blocking By Device, February 2015 [CHART]

By David Erickson | October 30, 2015

41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.

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Content Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]

By David Erickson | October 29, 2015

B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.

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American's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]

By David Erickson | October 29, 2015

54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.

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Types Of Customer Data Used For Personalization, June 2015 [CHART]

By David Erickson | October 28, 2015

Email was the most popular digital channel used for personalization.

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Top Types Of Binge-Viewing Content, 2014 vs 2015 [TABLE]

By David Erickson | October 28, 2015

Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.

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Top Types Of B2B Lead Generation Content, Q2 2015 [CHART]

By David Erickson | October 27, 2015

Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.

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Best Social Channels For B2B Customer Pre- & Post-Sale Engagement, June 2015 [TABLE]

By David Erickson | October 27, 2015

LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.

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How People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]

By David Erickson | October 26, 2015

91% of internet users worldwide expected companies to do more than make a profit.

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Why Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]

By David Erickson | October 26, 2015

Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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