Trust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does have its place, as Facebook beats all other channels in brand content trust, per the study.
That’s largely the result of younger respondents, with the 18-22 (29%) and 23-30 (32%) age brackets about twice as likely as Baby Boomers (52-68; 16%) to give Facebook the top rank for brand content trust. Print, not surprisingly, gets the vote among older consumers. Read the rest at MarketingCharts.