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Smart Phone Activities By Generation, July 2015 [CHART]

By David Erickson | September 30, 2015

Smart Phone Activities By Generation, July 2015 [CHART]US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup. The gap is even wider for making purchases, with 74% relying more on their computer versus 11% relying more on their smartphones.

The only activity of those identified for which smartphones are the primary device is social media use, with smartphones and computers equally used for email. Read the rest at MarketingCharts.

Source: Gallup

Posted in Baby Boomers, Consumer Behavior, Demographics, eCommerce, Email Marketing, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation, Social Media Marketing, Technographics and tagged mCommerce, Mobile Email, Mobile Shopping, Mobile Social, Retail Marketing, Shopping, Smart Phones

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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