Polling from Webmarketing123 in November 2014 found that two-thirds of US B2B marketers considered webinars effective content marketing tactics. They were considered more effective than any other content marketing format except videos, which won out by just 2 percentage points. In the business-to-consumer world, webinars were less effective, but one-third of respondents still favored them.
According to polling by Percolate, 20% of US marketing executives said their companies created webinars last year. Read the rest at eMarketer.