Generational Identification, September 2015 [CHART]

A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.

One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light. Read the rest at MarktetingCharts.