Forget proving ROI. That’s a headache, but not a “migraine-inducing” one, according to results from a new survey from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today – of those identified – is the major bottleneck presented by IT and web development teams, per the study.
Respondents were presented with a list of 17 pain points and asked to rate them on a 5-point scale, from 1 (minor headache) to 5 (a serious migraine). Read the rest at MarketingCharts.