Archive for September 2015
Trust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read MoreMothers' YouTube Video Preferences, Q1 2015 [CHART]
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Read MoreB2B Social Media Marketing Challenges, July 2015 [CHART]
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
Read MoreHow Social Media Works Well As A B2B Sales Tool, March 2015 [CHART]
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
Read MoreNumber Of B2B Deals Closed In 2014 Due To Social Media Use [CHART]
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Read MoreLast Touch Channel Share Of Mobile Visits, 2013-2015 [TABLE]
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Read MoreFrequency Mother's Feel Judged For Parenting Skills, February 2015 [CHART]
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
Read MoreOnline Activities Parents Consider Educational For Their Children, August 2015 [TABLE]
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Read MoreLevel Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
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