eMarketer estimates that there will be 29.7 million US mother social network users this year, equating to 86.1% of adult female internet users with children under 18 in the household. Nearly nine in 10 mothers in this group, or 26.7 million people, will be Facebook users.
Based on a recent study from Edison Research sponsored by Triton Digital, those mothers are heavier users than the general population. US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users. And perhaps due to a fear of missing out, or “FOMO,” those check-ins had gotten more frequent each year since 2012, the earliest period included in the research. Read the rest at eMarketer.