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Search Ranking Factor Trends, August 2015 [CHART]

By David Erickson | August 18, 2015

Search Ranking Factor Trends, August 2015 [CHART]

Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.

This article highlights some of the takeaways from the studies. Both are packed with data and insights and worth a look in their own right (follow the links above to access the results). Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, Content Marketing, Link Building, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing, Usability, User Experience, Web Development and tagged Domain Names, Mobile Apps, Mobile SEO, Mobile Websites, Responsive Design, UX

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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