Are emojis the new “internet slang” (a title once held by acronyms such as LOL)? Based on recent data from Digiday, the answer is yes. According to Swyft Media, 6 billion emoticons or stickers are sent every day via mobile messaging apps worldwide.
AYTM Market Research polling in February 2015 found that 48.9% of US adult internet users had used emojis on social media or in text messages. Among this group, three-quarters used these often (14.0%) or sometimes (22.7%). And the respondent pool didn’t even include emoji-loving teens.
One-third of respondents had used all or most of the emojis available at the time of the study, and an additional 16.3% had used about half of them. Overall, users remained loyal to their emojis of choice: 58.1% used five or fewer on a regular basis. Over three in 10 did use between six and 20 with the same frequency, though. Read the rest at eMarketer.