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How Often People Check Email, August 2015 [CHART]

By David Erickson | August 10, 2015

How Often People Check Email, August 2015 [CHART]

Email marketing is “not only still alive, it’s kicking,” declares BlueHornet in its latest annual “Consumer Views of Email Marketing” study. The report, based on a survey of 1,815 consumers aged 18-64, finds that  significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.

Interestingly, fewer than 3 in 10 (29%) respondents use a separate email address for marketing and advertising emails, although that figure is higher (44%) among 18-34-year-olds, indicating that the inbox battleground is more competitive among this bracket. (Getting the subject line right is one way to help.) Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, Email Marketing, Online Behavior and tagged Consumer Behavior, Mobile Email

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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