Mobile isn’t yet a top priority for B2B companies, finds Regalix in a new survey, with only about half of respondents reporting making investments in mobile marketing. Among those using mobile, only one-third have been involved with it for more than 2 years, such that it’s perhaps not too surprising that contextualization of mobile content is still “a work in progress.”
Asked which of various tactics they use to improve the relevance and engagement levels of mobile content delivered to subscribers, respondents were most likely to say they design mobile pages to load fast (50%) and dynamically personalize mobile content (43%). Fewer are contextualizing messages for the mobile experience, segmenting campaigns based on behavior and/or sales cycle, or optimizing messages for a specific OS and/or device (each at 36%). Read the rest at MarketingCharts.