Marketers' Top B2C & B2B Social Channels, May 2015 {CHART]

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner’s latest annual “Social Media Marketing Industry Report” [PDF]. But which platform is most important? The results are none too surprising, but a worth a look.

Among B2C marketers, it’s not even a race, per the results, with 65% indicating that Facebook is the single most important platform for their business. Trailing distantly are Twitter (10%) and LinkedIn (9%), with no other platform cracking 5% share of respondents. Read the rest at MarketingCharts.