How Sports Fans Consume Mobile Content, January 2015 [CHART]
From the Super Bowl to the March Madness basketball tournament, mobile has played a big role for sports followers recently. However, when it comes time to keep up with their favorite teams outside of big events, sports fans still flick on the TV for the most part. In a January 2015 study by the Consumer Electronics Association (CEA), 90% of US adult sports fans said they had accessed sports content on a TV in the past year, mostly preferring to watch live.
While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months. Only 12% streamed video via smartphone, and 9% through a tablet. In comparison, nearly one-fifth had followed stats via a “game tracker” online via a computer, and about the same percentage had streamed video on a laptop. Furthermore, about three in 10 had accessed sports content via traditional AM/FM radio, and a similar percentage had attended in person. Read the rest at eMarketer.