Trust In Security Of Personal Information By Generation, May 2015 [CHART]
Some 44% of Millennials believe that their personal information is actually kept private by the businesses or companies they do business with all or most of the time, compared with 30% who believe it is kept private some of the time and 26% little or none of the time, according to newly-released survey results from Gallup. By comparison, significantly fewer respondents from other generations are as trusting of businesses with respect to their personal information, with Traditionalists more likely to believe that businesses keep their information private little to none of the time (35%) than all or most of the time (29%).
Last year, a Mintel study found that Millennials were considerably more likely to share information with marketers than Boomers. Source: Gallup