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Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

By David Erickson | July 10, 2015

Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

Some items in the wearables category have followed a nontraditional trajectory of adoption, with populations other than young males latching on. But for smart watches, the earliest adopters look even more young and male than usual, based on research from Resonate conducted last year, before the Apple Watch had come to market.

Among the smart watch owners Resonate polled in October, nearly two-thirds were men (63%), and a solid majority were under age 35, including 26% ages 18 to 24. Just 12% of people with smart watches were ages 45 and older.

Respondents were also far more likely to be white than any other race or ethnicity, and tended to have substantial household incomes. More than one in three had a household income of $100,000 or more each year, with another 20% making between $75,000 and $100,000. Only around one in five made $50,000 or less annually. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, Geo-Targeting, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Games, Video Marketing, Visual Communications and tagged Audio Books, Book Marketing, eBooks, Educational Marketing, Entertainment Marketing, Financial Services Marketing, Fitness Marketing, Healthcare Marketing, Hospitality Marketing, Maps, Mobile Apps, Mobile Gaming, Mobile Social, Mobile Video, Music Marketing, News Marketing, Productivity, Restaurant Marketing, Smart Watches, Sports Marketing, Travel Marketing, Wearables

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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