Social Authority Affects Google's Tweet Indexation [CHART]

Stone Temple Consulting examined Google’s indexation of Twitter data seven days after the search engine began including tweets and compared that to the tweets Google has indexed four months after they began:

“We believe that using Social Authority is a better metric for us to use going forward, as it takes into account the engagement level with a person’s tweets (which a simple count of followers doesn’t). In this view, you can see a strong skew towards indexing the content from higher authority people.

This suggests that Google is looking at more than simple follower count to pick out what tweets they want to index.” Read the rest at Stone Temple Consulting.