It’s go time for Facebook autoplay video ads, and according to December 2014 research by Mixpo, the social network is set to pass YouTube in video ad usage this year.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks studied and up from fewer than two-thirds who had done so in the past year. Despite usage intent rising 3.7 percentage points, YouTube fell to second place, trailing Facebook by 5.5 points.
Instagram, Twitter and LinkedIn also saw strong growth in the percentage of respondents who planned to use each platform to run video ads, highlighting the rising popularity of social media for such campaigns. Read the rest at eMarketer.